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What Should I expect?
This is a complex question to which there is no simple answer, and one we are often asked. To tell you that you will get X number of calls or coupons back is subjective to several factors.
1. the type of business
2. the offer
3. the need for that service at that time
4. the number of times your message has been seen by a prospective customer
5. Seasonal
So now that we have danced around this question, lets further look at what we mean by this.
A dry cleaning business may get substancially more responce than a roofing company but contrastly they dont need as many responses to get a return on their investment. So a good responce for a drycleaner may be 50 and a roofing company 2.
Can we guarantee a certain precentage of responce? No. What we can tell you is that this medium works. Your message will get read. If all factors are in your favor you should get a reasonable return on your investment.
Sounds like a gamble. Not really, its an investment in your future business, there are residual effect that come into play. A potential customer may keep your coupon for when they need the service.
The more times your company name is put in front of this customer reinforces your business as one they will want to use.